Banner Ad Retargeting vs Pretargeting

Download the infographic and understand how Pretargeting works with your retargeting and search efforts. This is especially true if you've squeezed every last drop of ROI from your search and retargeting campaigns.

Download It

No ‘Soccer Mom’ Segments

Pretarget has no standard targeting taxonomy with broad, irrelevant segments. Segments are custom to each campaign.

Tagless ‘Retargeting’

We're reaching users before they visit your site. It's not retargeting, so there are no site tags needed.

Find New, In-Market Users

Reach mid-funnel users who are browsing and shopping, but have yet to 'raise their hand' with a search.

Privacy Safe, Cookieless Option

While Pretarget is opt-out and DAA compliant, our targeting algorithms can be applied without the use of cookies.